During COVID, communicating with audiences both big and small, public or private, can be met with challenges. However daunting these challenges might seem, they can be overcome with virtual communication. Today, live streaming is an optimal method to deliver a message, inform the masses or entertain eager fans.

A video website has become a catalyst for content and business owners to either begin earning or to supplement their existing revenue.

You’ve spent copious amounts of time and energy building a library of content you’re proud of — now you might be wondering how to showcase these videos in a way that promotes maximum visibility.

Video has transitioned from corporate luxury to necessity. Without the technological advantage that video provides for companies both small and large, remote work, international digital connectivity and virtual company gatherings wouldn’t be possible.

Community organizations, sports associations and businesses continue to face unprecedented challenges amidst COVID-19 restrictions. However, many have turned to video to maintain their online presence and connectivity with members, fans, and stakeholders.

In response to the suspension of competitions in Canada resulting from COVID social distancing guidelines, ScotDance Canada (Scottish Cultural Organization for Traditional Dance in Canada) enlisted the participation of their members to reach a fundraising goal of $30,000 to support the Kids Help Line and Food Banks Canada. With a history as a charitable organization and governing body overseeing and supporting Highland dancing events in Canada, ScotDance Canada enthusiastically encourages its dancers to share their love of dance while contributing to their community. In fact, this reciprocated enthusiasm is incentivized with two scholarships for dancers to further dance and education.

Ministry leaders must ask themselves whether streaming a church service once a week is enough to build an online community and discipleship. In many respects, the answer is no. Furthermore, there are a number of other pain points experienced by pastors when trying to grow their church community, including:

In 1969, the legendary Woodstock music festival gathered 500,000 fans to make music history. Now, imagine how many more eager fans would’ve tuned in live to experience the three days of iconic performances if streaming services had existed. Millions of people would’ve likely been able to watch in awe as Janis Joplin’s voice sent chills up their spines or reveled in the energy from The Who’s timeless set.

Now more than ever, event planners must turn to video when hosting:

Now more than ever, video streaming is positioned as an unstoppable force for business and personal use. As we’ve recently discovered during the COVID-19 pandemic, video has become a dominant means of communication and its popularity has no signs of slowing down.