The attention of viewers is actively being pursued through countless methods, mediums and formats. In such a world, where overwhelming competition for visibility and acknowledgment runs rampant, you must adapt to the preferences of your target audience.
As most content gets lost in our contemporary culture of information overload, it can be difficult to deliver meaningful messaging in an effective manner that not only reaches viewers, but also resonates with them.
Wider Reach, Same Message
According to techjury, “80% of consumers prefer to watch live videos from a brand than read a blog” and this statistic is poised to inflate in 2020 as video is expected to account for 82% of all internet traffic. (Source: Go-Globe)
These numbers illustrate how influential live streaming has become and that it is not going to fade away any time soon. As such, when your goal is to reach as many willing viewers as possible, it’s necessary to offer your message in a format that’s widely accepted.
Choosing a method that best suits your church’s video needs is a calculated decision that requires planning. For instance, you may want to ask yourself:
- Would my congregation benefit from having remote access to weekly church services and/or special events?
- Are any potential viewers restricted from attending an in-person service or event due to a disability or other mobility issue?
- Do we have access to a camera to record events as needed?
- Are any members of the church frequently required to travel for business or personal responsibilities?
If you answered “Yes” to any of these questions, it might be beneficial to consider live streaming as a way to extend your reach and raise awareness, then subsequently build a larger following for your organization’s mission and vision.
Granted, there are inherent growing pains when venturing from the traditional comfort of an in-person attendance to a seemingly impersonal online forum. However, you have the freedom to personalize and customize your live streaming platform so that your image is upheld with unwavering characteristics of your doctrine’s values and beliefs.
Additionally, online video provides you with:
- A first point of contact for people “checking you out”.
- The best of both worlds, not “either/or”.
- Anonymous participation for browsers with low commitment, similar to online shopping.
Your Congregation Is Bigger Than You Think
Live streaming your church services, holiday celebrations and community events can give you an unprecedented reach towards an audience with which you might have never been able to communicate directly.
In particular, physical barriers of distant geographical locations and restricted mobility are removed with unbridled access to diverse audiences both locally and globally.
Imagine creating a forum of religious discussion or philanthropic efforts that have the capacity to be heard across borders or time zones.
Sharing live ceremonies, messages and events with a passionate audience provides your church with the technology necessary to attract generations of Christians ready to hear you preach the good word.
Visit our website to learn more about how live streaming can help grow your church’s following.