Live Stream in the Time of COVID

Nov 5, 2020 7:39:00 AM / by Kevin Roberts

During COVID, communicating with audiences both big and small, public or private, can be met with challenges. However daunting these challenges might seem, they can be overcome with virtual communication. Today, live streaming is an optimal method to deliver a message, inform the masses or entertain eager fans.

A man holding a tablet with a live stream countdown on the screen

By learning how to live stream, you can offer real-time digital content to viewers in the comfort of their homes rather than compromising their health and safety during physical gatherings.

From live performances to corporate updates and conferences, setting up a live stream can also ensure a steady stream of revenue and maintain brand visibility during COVID-related restrictions.

Computer icon with a checklist on the screen

How to live stream

To get started, follow these three steps to turn your event into a live stream:

Step 1: Record: It’s not complicated – a streaming-capable device is usually within arm’s reach. From your cell phone to top-of-the-line filming equipment, you can easily find a device that fits within your budget.

Although the device may influence the quality of your video in the end, you also have virtually unlimited freedom to choose how much production value you’d like to put into your staging.

Step 2: Encode: An encoder records content into a format required to live stream. When encoding your live stream, make sure that your video hosting platform also supports the most popular encoding software and hardware for your convenience.

If your expertise lies on the creative side of video production and the thought of fumbling with tech devices makes your head spin, try not to be deterred by this technical step. There are qualified professionals like our Vidflex video platform team who are happy to lend a helping hand.

(Optional step to convert your live stream into a video on demand)

Step 3: Convert: Once your event is recorded and encoded, convert your content into a VOD so that it’s available to viewers at any time.

It’s important to find a video hosting platform that has the capability to automatically convert your live stream so that you have one less step to make. This prevents any human or technical error from occurring during the conversion process.

Once your live stream is set up for optimal viewing, you can then manage your event by inviting guests through social media promotion and creating a convenient countdown timer, then seamlessly distribute your content during and after the live event.

Computer screen with a  video icon on screen, secure icon and money

Benefits of live streaming

On top of creating a real-time channel to communicate and connect with viewers on a local (or global) platform, your live stream gives you countless additional opportunities, including:

  • Diverse monetization options through ticket sales and ad revenue
  • Control over access restrictions, depending on whether your live event is public or private
  • Audience engagement on a video platform that is built under your brand
  • A cost-effective substitution for expensive arenas, stadiums and concert/banquet halls to host a variety of events - from sports to music to business.

Recent social developments have pushed content creators and business owners into a virtual space. The business need for a competitive video platform that can host and distribute with ease is at an all-time high. Finding the right platform to help achieve your goals is important, and easy to do with the right video technology and team supporting you.

Visit our website to learn more about how to set up a live stream for your next event.


Tags: Live Stream

Kevin Roberts

Written by Kevin Roberts

Kevin is the Content Specialist at Worldplay, where he develops informative content about online video management and digital marketing.

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