Boost Your Music Career with a Video Platform

May 27, 2020 7:45:00 AM / by Kevin Roberts

computer on a desk with a video of a man performing a song

Musicians, singers, producers and DJs all have the opportunity to showcase their musical talents on a video platform-powered media center. By having a customized media center that compliments your unique musical style and professional brand, you can differentiate yourself from the overly saturated, competitive market that exists on freemium streaming services like YouTube and Vimeo.

With clear sound and sight, you don’t have to compromise quality or visibility.

According to Statista, in May 2019, 500 hours of video were uploaded to YouTube every minute. That totals a whopping 720,000 hours of competing content uploaded in a single day. If you keep expanding that number over weeks, months and years, it’s easy to see how your videos can get lost in a sea of competition.

Steering clear of outside interferences can increase your visibility so that your current fan base and prospective audiences will find your videos easier.

Video library on a computer with a secure icon leading to money

Make money from your music

Although exposure is enough for up-and-coming artists looking to grow their fan base, more experienced musicians would like to turn their hobby into a sustainable career. In fact, Statista reports that “music streaming revenues in the United States reached over 7.3 billion U.S. dollars in 2018, while subscription video-on-demand services brought in an estimated 11.3 billion.”

Every dollar of these billions earned by artists across the world has come from effective monetization strategies. Monetizing your videos can take many forms, each of which provides both you and your fans with unique benefits. So, if your goal is to begin earning revenue from your music, a couple of monetization options include:

  • Pay-per-view (PPV) for viewers who want to watch single videos
  • Subscriptions for loyal fans who want an all-access to pass to your library

As your reputation grows alongside the size of your library and audience, you’ll have the option to offer single or mixed purchase methods to meet the needs of your viewers.

Customizable to your musical identity

Artists have the choice to build a stand-out video website rather than relying on free streaming and social media platforms that merely offer indistinguishable cookie-cutter layouts. Additionally, you can restrict competitive or off-brand videos from distracting viewers from your content; genre-specific music is better suited to appropriate themes to accentuate your voice. For instance, a hip-hop artist’s image may be convoluted when surrounded by country music imagery.

Video library on a computer icon

Organize your video library

Compiling a user-friend library for your viewers to browse with ease can entice people into staying on your page longer. Therefore, you should create a visually pleasing video on demand (VOD) series that categorizes your discography by date, genre or album. This will showcase songs and compositions in a logical manner that promotes convenient searchability.

When you look at iTunes and Apple Music, you’ll notice that each artist’s music catalog is meticulously organized for easy access and purchase.

Live stream your performances

Live streaming performances give viewers a real-time musical experience that is matched only by attending a concert. In essence, artists offer this engaging way to enjoy music to build relationships and connect with their fans.

As an added bonus, once your performance is filmed and streamed, you can record the event to share with viewers who missed the live broadcast. Also, this acts as a cost-effective way to simultaneously repurpose content and build a substantial library.

Video icon on a computer with music notes, book and apple around, Indicating learning

Music appreciation

This functionality also helps content creators distribute tutorial videos that educate as well as entertain. Therefore, teachers and experienced musicians can share their skills in a virtual classroom to impart knowledge to their viewers.

 

A versatile video platform capable of hosting your expanding library and reaching countless audiences can propel your career as an artist and avoid being just another face in the crowd – or more specifically, thumbnail in a vast gallery.

Visit our website to learn more about launching your own music-centric video website.

Tags: Corporate

Kevin Roberts

Written by Kevin Roberts

Kevin is the Content Specialist at Worldplay, where he develops informative content on video management and marketing.

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