How to Simplify Your Video Management

Nov 19, 2020 7:39:00 AM / by Kevin Roberts

Building a large library of videos takes a substantial investment of time, energy and resources, but managing that library shouldn’t consume an equal amount of your time.

Character in front of a large screen with video play icons all over indicating a large video library

Consider finding a suitable video platform that’s built to house your growing catalog of content even before you begin producing videos. At the end of the day, you’ll want to be able to upload videos without any delay so viewers can easily find, purchase and share your content on an all-in-one platform.

Hosting your video library on a versatile and comprehensive platform will give you the functionality that promotes active audience engagement and facilitates seamless back-end website management. That gives you a toolset with complete control over portal management, the aesthetics of your website and distribution.

man holding a tablet planning a video library

Library management

Firstly, contemplate how much content you plan on creating. While some content owners base their need for hosting space on their current library, it’s better to expect growth so that you have room to grow when needed.

As your library grows alongside your vast audience, you can organize your videos into sliders and galleries so that viewers can easily retrieve specific titles without unnecessary, lengthy browsing. This can be accomplished by categorizing videos based on topic, chronology, event type or group.

A clean, easy-to-navigate video library will convey respect for your viewer’s time and will encourage them to return in the future. So, it helps to have an automated organization system that allows you to sort videos in no time at all.

Video Library on a computer screen with a login window for the user

Audience management

Dealing with user permissions, marketing tools, communication methods and social sharing can create a lot of daily tasks for a content owner. That’s why it’s important to enlist the services of a video platform that has built-in features to virtually put these responsibilities on autopilot.

With the right video host, you can grant permissions to and impose user restrictions on exclusive or private content so that the appropriate viewers are able to access your videos. Also, enabling social sharing buttons and customizable embed codes while simultaneously being able to track performance with an insightful analytics tool acts as a well-oiled machine that works for you.

Computers with videos on screens and a padlock next to a code showing secure back end management

Portal management

Do you want anyone on your team to have the power to change anything on your back-end? How about your live stream operator?

Your best bet is to have a platform that gives you the freedom to pick and choose who can change what, when you want it done. Some companies deal with the frustration of having too many cooks in the kitchen, which sometimes leads to either social loafing or micromanagement.

You can avoid the frustrations that come from a one-size-fits-all platform by having the ability to manage your team and content in unison.

video next to a cat with a crown

Branding management

Cookie-cutter video websites that limit your creativity and brand uniqueness don’t convey authenticity to viewers. With the nonstop influx of online videos, the ever-growing competition makes it exceedingly harder to stand out from the crowd.

A solution to stand out from copious amounts of emerging content is to build a website that speaks to your originality. Having customized colors, layouts and themes to support your branding will leave a lasting impression on viewers more so than a replicated, generic streaming site. Plus, it’s best to build your video content using your brand image so that people immediately recognize your content. This also saves viewers from being distracted by confusing or convoluting the marketing efforts of an over-arching brand like YouTube or Vimeo.

If graphic web design isn’t in your wheelhouse, use a video host that has such experts on staff to help you actualize your vision. In fact, this point is generalizable to any other aspect of building your video website; if you struggle with administrative tasks, make sure that the video platform you’ve chosen has the necessary support in place to keep your project running smoothly.

Video in an envelop with a bullhorn and paper airplane.

Distribution management

Streamline your content distribution with automated countdown timers, easy email address list exporting and collaborative community uploads.

Connect and engage with your viewers to meet your short and long-term goals. Consistent and timely interaction will solidify your relationship with these viewers and promote brand loyalty.

While you gain efficiency on the back-end of website operations, users will seamlessly enjoy and share content they appreciate.

Ultimately, you deserve to maintain ownership of every aspect of your video website — without monopolizing your time. After all, a more efficient video management process gives you more time to focus on creating additional content for your viewers to enjoy.

Visit our website to learn more about simplifying your video management process.

Tags: Video Management

Kevin Roberts

Written by Kevin Roberts

Kevin is the Content Specialist at Worldplay, where he develops informative content about online video management and digital marketing.

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