If 2020 has taught us anything, it’s that video will continue to play an integral role in the marketing plans of companies in diverse industries. From retail to the arts and all businesses in between, video has become the preferred channel to promote products, services and events. This preference is held by businesses and consumers alike due to its cost-effective and convenient method of delivering and digesting information.
Holidays might look different this year, but that doesn’t mean you still can’t stay connected with customers and your community.
Community organizations, sports associations and businesses continue to face unprecedented challenges amidst COVID-19 restrictions. However, many have turned to video to maintain their online presence and connectivity with members, fans, and stakeholders.
In response to the suspension of competitions in Canada resulting from COVID social distancing guidelines, ScotDance Canada (Scottish Cultural Organization for Traditional Dance in Canada) enlisted the participation of their members to reach a fundraising goal of $30,000 to support the Kids Help Line and Food Banks Canada. With a history as a charitable organization and governing body overseeing and supporting Highland dancing events in Canada, ScotDance Canada enthusiastically encourages its dancers to share their love of dance while contributing to their community. In fact, this reciprocated enthusiasm is incentivized with two scholarships for dancers to further dance and education.