If 2020 has taught us anything, it’s that video will continue to play an integral role in the marketing plans of companies in diverse industries. From retail to the arts and all businesses in between, video has become the preferred channel to promote products, services and events. This preference is held by businesses and consumers alike due to its cost-effective and convenient method of delivering and digesting information.
Holidays might look different this year, but that doesn’t mean you still can’t stay connected with customers and your community.
You’ve spent copious amounts of time and energy building a library of content you’re proud of — now you might be wondering how to showcase these videos in a way that promotes maximum visibility.
Video has transitioned from corporate luxury to necessity. Without the technological advantage that video provides for companies both small and large, remote work, international digital connectivity and virtual company gatherings wouldn’t be possible.
Community organizations, sports associations and businesses continue to face unprecedented challenges amidst COVID-19 restrictions. However, many have turned to video to maintain their online presence and connectivity with members, fans, and stakeholders.
Now more than ever, event planners must turn to video when hosting:
Now more than ever, video streaming is positioned as an unstoppable force for business and personal use. As we’ve recently discovered during the COVID-19 pandemic, video has become a dominant means of communication and its popularity has no signs of slowing down.
Video can be used to efficiently organize training materials and effectively distribute them among employees. By creating a video website dedicated to hosting training materials, your staff’s timely completion of training videos will promote initial and continuous learning.
Do you know which platform powers the video website of major sports leagues like the NHL, NBA or MLB? How about on a smaller scale, like your local church or mom-and-pop shop? It’s unlikely you don’t (unless you work for the service provider, of course) because this was done purposefully with strategic intent.
Musicians, singers, producers and DJs all have the opportunity to showcase their musical talents on a video platform-powered media center. By having a customized media center that compliments your unique musical style and professional brand, you can differentiate yourself from the overly saturated, competitive market that exists on freemium streaming services like YouTube and Vimeo.