Do you know which platform powers the video website of major sports leagues like the NHL, NBA or MLB? How about on a smaller scale, like your local church or mom-and-pop shop? It’s unlikely you don’t (unless you work for the service provider, of course) because this was done purposefully with strategic intent.

Musicians, singers, producers and DJs all have the opportunity to showcase their musical talents on a video platform-powered media center. By having a customized media center that compliments your unique musical style and professional brand, you can differentiate yourself from the overly saturated, competitive market that exists on freemium streaming services like YouTube and Vimeo.

COVID-19 has been the driving force behind a global shift to virtual communication for businesses, communities and even churches. Prior to social distancing protocols, organizations were free to choose to what degree they utilized video conferencing and other digital platforms to communicate. However, mandated remote work and restrictions on in-person gatherings quickly made online tools a necessity rather than a convenient alternative.

With a state-of-the-art online tool like Zoom, the convenience of video conferencing is undeniable, however, there are still opportunities to create connectivity before, during, and after virtual meetings.