If 2020 has taught us anything, it’s that video will continue to play an integral role in the marketing plans of companies in diverse industries. From retail to the arts and all businesses in between, video has become the preferred channel to promote products, services and events. This preference is held by businesses and consumers alike due to its cost-effective and convenient method of delivering and digesting information.
Holidays might look different this year, but that doesn’t mean you still can’t stay connected with customers and your community.
During COVID, communicating with audiences both big and small, public or private, can be met with challenges. However daunting these challenges might seem, they can be overcome with virtual communication. Today, live streaming is an optimal method to deliver a message, inform the masses or entertain eager fans.
In 1969, the legendary Woodstock music festival gathered 500,000 fans to make music history. Now, imagine how many more eager fans would’ve tuned in live to experience the three days of iconic performances if streaming services had existed. Millions of people would’ve likely been able to watch in awe as Janis Joplin’s voice sent chills up their spines or reveled in the energy from The Who’s timeless set.