Event Planning in the Digital Age

Jul 16, 2020 7:39:00 AM / by Kevin Roberts

Audience in front of ticket icon with money icons

Now more than ever, event planners must turn to video when hosting:

Due to recent challenges arising from in-person attendance restrictions, organizations have had to adapt to social distancing guidelines. Fortunately, virtual technologies make it easy and cost-effective to attract attendees and provide access to online events.

Video offers event hosts and attendees the opportunity to promote participation and engagement without compromising health and safety. This virtual method of mass communication is capable of connecting with small, intimate groups or reaching large audiences across the world.

Video camera next to a speaker on a screen with a graph


Until recently, businesses have had the choice as to whether they’d offer virtual access to certain events. However, with restrictions on physical gatherings in place, video has quickly turned from luxury to necessity. Therefore, professionals can still be provided with industry developments or networking opportunities from the comfort of their homes.

Once you decide to make the transition to a digital format, you can provide secure access, or even sell tickets to:

Exclusive access to these events can be offered separately or as a VIP package, depending on the preferences of the attendee. That way, your next AGM, shareholder update or corporate retreat will be unaffected by travel complications or stress arising from in-person socialization.

Wedding being live streamed on a computer

Special occasions

Life’s most important milestones and events can be celebrated virtually around the world, such as:

  • Graduations
  • Weddings
  • Funerals

Granted, social distancing challenges and travel restrictions have made it difficult for family and friends to attend meaningful events; however, video makes it possible for celebrations to go off without a hitch!

Live streaming, recording and sharing ceremonies with loved ones makes it simple to create memories and offer keepsakes while preserving the well-being of guests.

videos on a screen with a basketball and a trophy

Sports games

Sports fans were justifiably disappointed when leagues and associations in countries around the world suspended regular season games, playoffs and championships due to the spreading pandemic.

Thankfully, now that some restrictions are being lifted, many sporting events are beginning to resume, like the upcoming, highly anticipated NBA and NHL playoffs.

Although events have started to resume, the health and safety of fans have not been taken lightly, which is why arenas and stadiums will likely remain empty or at limited capacity. Rather than worrying about filling seats during a time of social hesitation, streaming games and subsequently offering video on-demand is an effective way to reach fans where they live.

a live stream with a speaker on. People connected to the live stream

Community gatherings

Metropolitan cities, municipal communities and organizations have the opportunity to communicate and connect with their members on a digital platform. Especially throughout times of isolation, it’s important to maintain personal relationships with people in your community.

Planning virtual neighborhood gatherings, civic announcements and group initiatives allows participants to actively:

  • Share stories
  • Collaborate on projects
  • Organize volunteer groups

Additionally, civic leaders can reach their constituents to involve them in or keep them apprised of:

  • Townhall meetings
  • Construction updates
  • Urban developments
  • Local news & events

All of these events can be organized into easily accessible or private video-powered media centers for members to enrich their sense of community.


Having video as a valuable tool at your disposal offers unmatched convenience and efficiency – both of which enable a smooth event rollout and encourages repeat attendance year after year.

Visit our website to learn more about how video can help increase attendance at your next event.

Tags: Video Management, Corporate

Kevin Roberts

Written by Kevin Roberts

Kevin is the Content Specialist at Worldplay, where he develops informative content about online video management and digital marketing.

Add a Comment