If 2020 has taught us anything, it’s that video will continue to play an integral role in the marketing plans of companies in diverse industries. From retail to the arts and all businesses in between, video has become the preferred channel to promote products, services and events. This preference is held by businesses and consumers alike due to its cost-effective and convenient method of delivering and digesting information.
Holidays might look different this year, but that doesn’t mean you still can’t stay connected with customers and your community.
Building a large library of videos takes a substantial investment of time, energy and resources, but managing that library shouldn’t consume an equal amount of your time.
During COVID, communicating with audiences both big and small, public or private, can be met with challenges. However daunting these challenges might seem, they can be overcome with virtual communication. Today, live streaming is an optimal method to deliver a message, inform the masses or entertain eager fans.
A video website has become a catalyst for content and business owners to either begin earning or to supplement their existing revenue.
You’ve spent copious amounts of time and energy building a library of content you’re proud of — now you might be wondering how to showcase these videos in a way that promotes maximum visibility.
Video has transitioned from corporate luxury to necessity. Without the technological advantage that video provides for companies both small and large, remote work, international digital connectivity and virtual company gatherings wouldn’t be possible.
Community organizations, sports associations and businesses continue to face unprecedented challenges amidst COVID-19 restrictions. However, many have turned to video to maintain their online presence and connectivity with members, fans, and stakeholders.
In response to the suspension of competitions in Canada resulting from COVID social distancing guidelines, ScotDance Canada (Scottish Cultural Organization for Traditional Dance in Canada) enlisted the participation of their members to reach a fundraising goal of $30,000 to support the Kids Help Line and Food Banks Canada. With a history as a charitable organization and governing body overseeing and supporting Highland dancing events in Canada, ScotDance Canada enthusiastically encourages its dancers to share their love of dance while contributing to their community. In fact, this reciprocated enthusiasm is incentivized with two scholarships for dancers to further dance and education.
Ministry leaders must ask themselves whether streaming a church service once a week is enough to build an online community and discipleship. In many respects, the answer is no. Furthermore, there are a number of other pain points experienced by pastors when trying to grow their church community, including: