You’ve spent copious amounts of time and energy building a library of content you’re proud of — now you might be wondering how to showcase these videos in a way that promotes maximum visibility.
Video has transitioned from corporate luxury to necessity. Without the technological advantage that video provides for companies both small and large, remote work, international digital connectivity and virtual company gatherings wouldn’t be possible.
Community organizations, sports associations and businesses continue to face unprecedented challenges amidst COVID-19 restrictions. However, many have turned to video to maintain their online presence and connectivity with members, fans, and stakeholders.
In response to the suspension of competitions in Canada resulting from COVID social distancing guidelines, ScotDance Canada (Scottish Cultural Organization for Traditional Dance in Canada) enlisted the participation of their members to reach a fundraising goal of $30,000 to support the Kids Help Line and Food Banks Canada. With a history as a charitable organization and governing body overseeing and supporting Highland dancing events in Canada, ScotDance Canada enthusiastically encourages its dancers to share their love of dance while contributing to their community. In fact, this reciprocated enthusiasm is incentivized with two scholarships for dancers to further dance and education.
Ministry leaders must ask themselves whether streaming a church service once a week is enough to build an online community and discipleship. In many respects, the answer is no. Furthermore, there are a number of other pain points experienced by pastors when trying to grow their church community, including:
In 1969, the legendary Woodstock music festival gathered 500,000 fans to make music history. Now, imagine how many more eager fans would’ve tuned in live to experience the three days of iconic performances if streaming services had existed. Millions of people would’ve likely been able to watch in awe as Janis Joplin’s voice sent chills up their spines or reveled in the energy from The Who’s timeless set.
Now more than ever, event planners must turn to video when hosting:
Now more than ever, video streaming is positioned as an unstoppable force for business and personal use. As we’ve recently discovered during the COVID-19 pandemic, video has become a dominant means of communication and its popularity has no signs of slowing down.
Video can be used to efficiently organize training materials and effectively distribute them among employees. By creating a video website dedicated to hosting training materials, your staff’s timely completion of training videos will promote initial and continuous learning.
Do you know which platform powers the video website of major sports leagues like the NHL, NBA or MLB? How about on a smaller scale, like your local church or mom-and-pop shop? It’s unlikely you don’t (unless you work for the service provider, of course) because this was done purposefully with strategic intent.